PR – Powerade and Dasani, two prominent global brands distributed by the Grenada Bottling Company Limited, are proud to announce the continuation of its secondary school sponsorship program aimed at supporting school sports across the nation. The Powerade/Dasani Secondary School Athletic Series reflects their unwavering commitment to fostering active and healthy lifestyles among students and building stronger communities through sports.
The 2023/2024 installment of the initiative commenced on Friday November 3, 2023, as students of the Grenada Boys Secondary School were able to benefit from Powerade and Dasani hydration stations set-up along their cross-country route.
In previous years, the GBCL has supported the sports day event of secondary schools across the state. However, this year, the company has increased its sponsorship to offer additional support to the schools during the entirety of the sports season.
Commercial and Marketing Manager, Nekoyan Bain, commented “We are happy to be able to increase our efforts this year and extend our support to include the cross-country road races, road relays and other activities leading up to the actual sports day. The Powerade/Dasani Secondary Schools sponsorship initiative is designed to empower our young athletes, elevate their overall sports experience, and instill a lifelong passion for physical fitness, and we can only do so if we support as many of the schools’ activities as possible.”
Bain also spoke of the value of GBCL’s support stating “our sponsorship of these events offers many benefits. Our young athletes have an opportunity to benefit from Powerade Isotonic, which is the official hydration partner for many world-class events and athletes including the Olympic Games and the FIFA World Cup. Secondly, our Dasani brand continues to lead the way in our commitment to environmental sustainability with packages that are made from 25% recyclable material. Additionally, for the 2023/2024 season there is an increase in the value of our sponsorship to over XCD$40,000 as we aim to support more of the events of all the secondary schools in Grenada & Carriacou.”
Through this sponsorship, Powerade and Dasani aim to create a positive and lasting impact on the lives of young athletes, promoting a healthier and more active generation. By supporting schools, they aspire to lay a solid foundation for the future of sports in our communities.
Powerade and Dasani are eagerly anticipating a successful partnership with the schools and communities involved. They look forward to nurturing sports excellence in schools and contributing to the well-being of our youth.