PR – The Grenada Bottling Company Limited (GBCL) has launched its national promotion- Twist For Cash, ahead of its sixtieth anniversary of starting business in Grenada. The promotion runs for a three-month period from September to December, 2020 and allows consumers a chance to win a Grand Prize of XCD$10,000. Persons can participate by submitting six (6) silver caps enclosed with their contact information into specially marked boxes throughout Grenada, Carriacou and Petite Martinique.
Marketing Manager, Nekoyan Bain, said “Although the Covid-19 pandemic derailed our plans to host this promotion during the first half of 2020, we believe that this is a very opportune time as Grenadians get a chance to #TastetheFeeling of Happiness amidst the challenges we are all facing with one of their most loved brands.” She added “We are all experiencing some very challenging times and a few lucky consumers will be afforded the opportunity to win prizes that will definitely make an impact on their lives for the better.”
In addition to the Grand Prize, weekly draws will be conducted live on radio and social media where participants get a chance to win Lenovo laptops, Samsung Galaxy tablets and Samsung mobile phones.
This promotion is being launched in time for GBCL’s 60th year anniversary in November. The Grenada Bottling Company Limited launched its manufacturing business in 1960 at Tempe, St. George. Since then the Company has grown to become not only a leading manufacturer and distributor of some of the most loved beverages around the world but also a leading exporter to other OECS countries.
Managing Director, Frances Taylor, expressed her gratitude to the Grenadian public for their support throughout the years. Taylor said “Over the past 60 years we have experienced so many positives, so many improvements to our operations and our product offerings and we could not have done so
without the support of our employees-both past and present, customers, stakeholders and the Grenadian public. With this support we were able to in turn offer support to our communities in the form of sport, culture and youth development among others over these 60 years.”
The Grenada Bottling Company currently produces and distributes nine (9) major brands across different categories including sparkling soft drinks (SSDs), juices, isotonics and energy.