truebluebay.com- True Blue Bay Boutique Resort, Grenada’s leading climate-smart business, received the Sustainability award from the minister of tourism. This award was presented at the Pure Grenada Tourism Award Ceremony which took place on July 18th at the Spice Isle Beach Resort.
When asked what made True Blue stand out from the crowd, resort co-owner Russ Fielden said that True Blue has incorporated sustainability into the culture of the resort from inception. Among numerous other green efforts, the boutique resort has been a styrofoam free zone since opening its doors to guests 20 years ago. It does not wait for legislative changes to force more sustainable businesses practices. Fielden personally lobbies for laws that require sustainable practices for businesses like the recent ban on styrofoam takeaway boxes.
Originally from the UK, Fielden remembered that on a trip to a coal mine in his formative years he noticed how toxic the environment was. He observed the thick black clouds of smoke emanating from factories that filled the atmosphere. This experience left a lasting impression, and his passion for sustainable development and environmental conservation only grew more radical over the years.